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Hong Leong appears to be passionate and bold, but in reality he is diplomatic, balancing the pros and cons, and is more rationally led in matters of marriage. These four types of images are not only representatives of typical characters in literary works, but also imply people's social needs and emotional expectations for these different characters. Therefore, we can learn from the substitution and setting of brand personality that is, the brand hidden lines mentioned in our course, and talk about the four typical types of brand personalities and the ways to construct hidden lines: Preferred Type: Values ​​and Trust Brand type: The core value of this type is to become the first choice in people's minds,


just as Xuanxuan has always been very concerned about whether I am your first choice. How to Germany Telegram Number Data build a hidden line: This type of brand usually occupies a leadership position. After a long period of accumulation and operation, both in terms of brand awareness and the breadth of channels, they are telling consumers: I am worthy of being your first choice. For this type of brand, the key to building a hidden line is to establish mutually recognized values ​​and continuously consolidate the foundation of trust . Construct the greatest common denominator values : Similar to King, this type of brand usually needs to go beyond itself to find meanings that represent universal human values, so as





to establish consensus with the broadest group of people . CocaCola's Happiness, FOTILE's Greatness through Love, and Tencent's Technology for Good are all representatives of this type. Continuously gain extra points for users’ trust : According to the method mentioned in the book Emotional Drive, if a brand wants to build trust, it can consider three narrative directions:  Repeat the origin of the business and brand: driven by mission  Highlight what the brand has done besides creating profits  Explain the authenticity of the product and its importance to you moral justice Charming type: powerful and rebellious Brand type : This type of