Monitor the data you have such

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In advance which products will be featured on the home and category pages. That plan can suddenly look very different now. Suppose you have planned to link the festival tents more prominently on the start page in June. You probably won't have to do that anymore since all festivals are probably cancelled. Normally January is the month of good intentions and everyone is looking for fitness equipment to exercise at home.

But now that the gyms are closed, everyone is looking for fitness equipment for the home. Then you now have to refocus on those things, even if it may be a repetition of your plan. It is extremely important to focus on products where demand is photo editor highest. Shift with SEO in focus to category pages Focus on your category pages: Consumer demand in these times often starts with short tail keywords and orientation.



Advise your consumer with cross-sell options and set up your overview pages accordingly (think of puzzle mats for puzzles, eBooks and e-readers). Example category page SEO: how do you know what is trending?  as Google Analytics, Google Search Console, internal search and your CRM data. Most web shops have a wealth of data that they do not use enough. Watch for things like: Higher number of sessions on specific categories.