They are topically very similar

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Here's a good example from Hubspot's weblog: These two pages rank at positions #5 and #6 respectively for “user generated content . ” Both: They have many backlinks from unique sites (four hundred and sixty-seven referring domains combined!) They get some organic traffic. So let's take a look at the top-ranked pages for “ user generated content ” in the There are 2 things about the top-ranked page that stand out: You get practically double the traffic of both Hubspot posts combined! It links from 192 referring domains… less than half of the four hundred and sixty-seven referring domains from the two Hubspot publications.


As it is, if Hubspot merged these two publications into one, and consolidated all Madagascar Email List that delicious link juice, then I'd say they would have a good shot at taking the number one spot. This could potentially double your traffic! 5.1.3) Step 3. Rewrite and merge the pages. Now is the time to take the best of each page and put them together into one. For example, if we were to do this for the Hubspot articles mentioned above, we would likely maintain the “ How to Run Your Own User Generated Content Campaign ” section of one of the posts: …and the part that explains “Why User-Generated Content?” ” ( Why User Generated Content? ) from the other: To keep the relevancy of the new page as high as possible and mitigate the risk of Google treating our three hundred one as a soft four hundred four, we could also check the Anchors report in Place Explorer for each page: This gives us an idea of ​​why people linked to the pages in the first place.




For example, I can see that quite a few people cite statistics when linking to this page, so it may be worth keeping those statistics in our revamped post. You should also take the rewrite/merge of two pages as an opportunity to better serve the search goal and give the search engines what they are looking for. If there are many Top Ten lists for your target keyword, make your new revamped post a Top 10 list. If there are plenty of how-to guides, well… you get the idea! NOTE. That's unrelated to the 301 redirects, but it's worth doing if you want to maximize the Return of Investment of your sacrifices.