Why SEO Can Be Non-Seal: 5 Situations When Budgets Are Better to Spend Other...
SEO-promotion (search engine optimization) is a reliable tool for website promotion. In a well-thought-out strategy, important key queries for your business get into the TOP-10 on search queries on Google and Yandex.And then:
Increases targeted traffic to the site;
You order goods, apply for services constantly.
Perfect, isn't it? But it is important to remember that for every purpose and business in marketing it is important to choose the right set of tools. And there are times when SEO can be unprofitable.
1. A new product or service that no one knows about the market yet.
You have decided to sell a product or offer services that are known to anywhere, but not in your area. Of course, users will not be looking for them on Google and Yandex, respectively, and traffic to your site for key queries will be minimal.
This does not mean that the shopify website designbusiness has not gone and it’s time to close, because there are other tools in marketing that will help increase your brand awareness and the desire to buy a product or use the services. By the way, the same item also applies to highly specialized niches in business.
- What to do?
Try to “go” through social networks and start developing an account on Instagram or TikTok, for example. Here you can hold advertising collaborations with other, already known brands or with popular bloggers - opinion leaders: sometimes 1 time is enough to learn about your product or services and began to look for them later in Google and Yandex.
2. Highly competitive niche.
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In the market of Belarus there are very highly competitive niches, for example, household appliances, plastic windows, clothes. There are many sellers and companies, they have been on the market for a long time. Many sites have long been in the TOP-10, it can be very difficult to move them.
You can move forward in this case, but you need to understand that it will take a long time. Search engine optimization makes sense if you plan to be on the market for at least 3-5 years. And also if you are ready to offer customers some additional value, which will highlight even among famous competitors.
- What to do?
Placing your goods on aggregators and marketplaces is one of the options to express yourself.
Another source of traffic attraction is contextual advertising. Compared to search engine optimization, it is a faster but more expensive and temporary tool. You pay for clicks on advertising (depending on the niche of 1 click will cost differently), as soon as the budget ends, there is no advertising.
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