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Numerous studies in physiology, psychology and linguistics have established that there are objective and measurable differences in the way men and women see, perceive and name colors . Based on what emerged, it would seem that women are able to recognize more shades and tones than men. For what reasons? Genetic and physiological factors : a study by Arizona State University.Has shown that opsin, the gene that allows us to perceive red and green, is found on the X chromosome. Having two XX chromosomes, women have an advantage in perception. Lexical factors : some scholars argue that C Level Contact List women not only perceive more colors than men, but that they also have a larger vocabulary and a greater propensity to memorize terms. Evolutionary and behavioral factors.
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Women in ancient times dedicated themselves to collecting and recognizing berries, a task that helped them to have a greater sensitivity to colors. We certainly cannot generalize, but these physiological inclinations must be considered based on the target audience to which the brand is aimed. Let's see in detail what the main differences are between men and women in color preferences and perception. Colors for men From the study " Color Association " by Joe Hallock it emerges that men are more attracted to bright, lively and dark colors.
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